Luxury Collection of Berkshire Hathaway HomeServices Georgia Properties announces the debut of their most recent marketing campaign, ‘Make Home Your Sweet Escape.’
Luxury Collection of Berkshire Hathaway HomeServices Georgia Properties releases their Spring/Summer 2020 campaign, “Make Home Your Sweet Escape.” The campaign is centered around the idea that home is the place where you can create life’s most precious moments despite what’s happening in the world.
For more information, please visit: https://luxuryredefined.com
“During these times, I have encouraged our entire company to look for the silver linings and find ways to remain positive,” said Dan Forsman, President and CEO. “The health and safety of everyone remain our company’s top priority, so we still wanted to maintain a socially responsible message while also being a source of inspiration and encouragement. Lori and her team have taken this vision to the next level and produced a beautiful campaign amidst a time of uncertainty.”
Led by Senior Vice President, Lori Lane, the award-winning Luxury Collection marketing team continues to redefine luxury real estate by producing original campaigns that evoke an emotional and aspirational response from consumers of luxury real estate. Accompanying the Spring/Summer 2020 campaign, Luxury Collection has released a short film to further emphasize the use of storytelling and the incorporation of the five senses in their avant-garde marketing approach. The in-house creative team conceptualized and produced the entire campaign. From the model and wardrobe to the selection of music and location, which was an exceptional Luxury Collection listing courtesy of Debra Johnston, the team meticulously thought out every detail.
To view ‘Make Home Your Sweet Escape – Spring/Summer 2020 Short Film’, please visit: https://youtu.be/Y3i_eQ2ldXk
The campaign made its official debut on Luxury Collection’s social media channels: Instagram (@BHHSGALuxury), Facebook (Luxury Real Estate Redefined), and LinkedIn (Luxury Collection Berkshire Hathaway HomeServices Georgia Properties). A mini-drip campaign highlighting each of the five senses was released on social media prior to the launch of the short film to further build anticipation and detail how each sense plays a role in the campaign.
“Our vision behind this campaign was to bring a sense of joy and inspiration during this time to the public,” said Lori Lane, Senior Vice President Luxury Collection. “With everything that has been happening in the world, home has become more important than ever. We want to encourage people that even though life may be taking place in a more secluded way, you should continue to make your moments. Whether it’s having a tea party in your backyard, treating yourself to your favorite home-cooked meal, camping in your living room, or discovering a new skill, home truly can be your sweet escape.”
Though working remotely, Luxury Collection continues to find new ways to do business and still produce the same quality of work that has defined the division for so many years. This campaign is just one example of how the team has come together from virtually to collaborate and execute world-class materials for all of its clients, associates, and consumers.
About Luxury Collection Berkshire Hathaway HomeServices Georgia Properties
Luxury Collection, the award-winning division of Berkshire Hathaway HomeServices Georgia Properties, year after year, continues to set the standard in the marketing and selling of luxury properties throughout the Metro Atlanta area. Through an extensive marketing strategy, Luxury Collection associates receive the most advanced marketing and technological resources available, along with access to the vast global and local Berkshire Hathaway network, leading to more leads and closings for Luxury Collection listings. Backed by the power of one of the most admired companies in the world, Berkshire Hathaway HomeServices Georgia Properties is globally recognized as redefining luxury real estate.
Luxury Collection – Berkshire Hathaway HomeServices GA Properties, Luxury Redefined
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Address- 3500 Lenox Road NE #300, Atlanta, Georgia 30326