People turn to the Internet for anything nowadays, including health information. Website copy should answer questions and helps website visitors to complete tasks. For instance, if someone wants to find out about the safety of taking muscle building supplements, they should find what they’re looking for right away. Writing for healthcare is no different from writing for any other industry. However, it’s challenging and not everyone is up for the task. In this article, you’ll discover the basics of writing high-quality healthcare content.
Use High-Performing Types of Medical Content
Healthcare writing is all about crafting scientific documents of various types. Examples include but aren’t limited to research-related papers, disease or drug-related educational articles, and health-related magazines. Therefore, you can create several types of medical content. Some are more valuable than others. Following, are the most powerful types of healthcare content:
- Guides – guides are meant to assist people, their relatives, and caregivers. A good guide demonstrates expertise by offering a comprehensive view of things. You can combine How-to content with FAQs and fact sheets.
- Case studies/testimonials – medical practitioners share patient cases that are unusual or haven’t been presented before. Testimonials demonstrate the effectiveness of the medical service. A person who wants to know how reliable a medical practitioner just has to check out the testimonials. Alternatively, they can consult a doctor review website.
- Fact sheets – people can stay informed on medical diseases or disorders. They don’t have to dig through paragraphs to identify information. Valuable info is in plain sight.
Don’t Use Medical Jargon
Imagine the following situation: you’re a healthcare professional with experience and you’re asked to write something for the medical practice’s website or blog. You triple-check your writing to make sure it’s accurate. But what about clarity? If you use medical jargon, you risk confusing readers. Readers aren’t doctors so they can’t use the terms at whim. The point is that you should avoid using specialized terms if the people who make up the audience aren’t part of the medical profession.
Dare to Take An Example
Many companies take advantage of Web writing. HealthSoul is a notable example. The global platform for doctor and hospital reviews recently received the Best Healthcare Content award. HealthSoul is the clear winner of the eHealthcare Leadership Awards, winning in 3 categories, namely: Best Overall Internet site, Best Healthcare Content for Healthcare Blog, and Best Healthcare Content for HealthSoul Reviews directory. Casual readers and patients can get loads of information from the HealthSoul website. The articles feature tips for wellbeing and healthy living too. And more.
The point is that if you want to create content that is “balanced, up-to-date, well-organized, and credible”, take an example from HealthSoul. When you don’t know what to do, take a peek at the international platform for doctors and patients. You definitely have something to learn. Don’t push the Publish button just yet. If the content doesn’t meet the needs of the website visitors, they won’t come back another time.